SHUMMY STORE

As the co-creator and designer of Shummy Store, a whimsical candy brand, I developed a fully integrated visual identity that brings together logo design, concept art, character creation, branding, and packaging into a cohesive and engaging experience.

At the heart of the brand is the Shummy Monster, a playful and expressive mascot that embodies the store’s joyful and imaginative spirit. I designed this character to be both friendly and adaptable, allowing it to evolve through seasonal wardrobes, themed events, and product-specific expressions—making it a strong storytelling and marketing asset.

Key contributions include:
• Logo Design: A bold, colorful logo with custom typography reflecting the playful tone of the brand.
• Mascot Creation: Full concept art and turnaround of the Shummy Monster, including seasonal outfits and poses.
• World-Building: Development of the Shummy universe — a candy-coated world filled with fantastical landscapes, shops, and other fun creatures to enrich brand storytelling.
• Packaging Design: Eye-catching wrappers, boxes, and containers with strong shelf appeal, tailored to different product lines and themes.
• Visual Assets: Wallpapers, illustrations, and promotional graphics to support marketing and customer engagement.
• Brand Guidelines & Style Consistency: Establishing a vibrant and adaptable brand system that supports future expansion across digital and physical platforms.

This project showcases my ability to lead a brand vision from concept to execution, unifying illustration, graphic design, character development, and product packaging to create a compelling and lovable identity.